Guides on the tours & activities API, the MCP agent and how to build with them.
When travelers use your product, they trust your brand. Sending them to a third-party experience to complete a purchase breaks that trust, and often loses the sale along with it. The better model is for the capability to live inside your product, looking and feeling like part of it.
When teams decide to add a new vertical, the part they underestimate is not the idea. It is the integration. Every supplier connection takes engineering time, and engineering time is the scarcest resource in most travel companies. So it is worth asking, before anything else: how much work does this actually take?
Most travel journeys that start in a chat end somewhere else. The assistant finds an activity, the traveler gets a link, and the booking happens, or doesn't, on a page the assistant has no control over. That handoff is expensive. Every extra page, form and redirect loses people. The better approach is to make the handoff short: a pre-filled checkout with the activity, date and group size already chosen.
Ask most AI travel assistants what to do in Barcelona and you'll get a thoughtful answer: a few well-chosen suggestions, a short description of each, perhaps a link. Then comes the moment that actually matters to the traveler: "Is there space on Saturday morning? How much is it for two adults and a child?"
If you want to sell tours and activities inside your product, the first question is not "what should we show?" but "where does the inventory come from?" For most teams, the honest answer is a long list of suppliers, each with its own API, its own data format and its own quirks.
A year ago, "AI travel agent" mostly meant a chatbot that wrote itineraries. Today, almost every major travel brand has one, and the biggest AI assistants have travel partners built in. For travelers, that is a lot of choice. For travel businesses, there is a more specific question: which of these can I actually use in my own product?
Chat is one way to sell activities. Adding them to checkout is another. See how the two differ, and which to start with.