Where to Place the Offer: Checkout Upsell Patterns by Industry
The same catalog can be sold in different ways depending on your purchase flow. Here are the placements that fit each kind of business.
Three placement patterns
- Inline, before payment. A small card in the review step. Highest visibility, but it needs the most care, because it sits next to your main purchase. The activity is still booked and paid for separately.
- Post-purchase confirmation. The traveler has paid and is looking at their confirmation. Lowest risk, and consistently the easiest place to start.
- Email and reminders. A confirmation email, and a pre-trip message a few days before departure.
What to sell, and where, by industry
|
Industry |
What to offer |
Best placements |
|---|---|---|
|
Airlines |
Activities and tickets at the destination; airport and hotel transfers |
Confirmation page, pre-departure email, check-in flow |
|
Hotels |
Activities and tickets nearby; airport transfers |
Booking confirmation, pre-arrival email |
|
Car rental |
Attractions and day trips; transfers for one-way rentals |
Reservation confirmation, pick-up reminder |
|
Rail |
Activities in the arrival city; hotel transfers |
Ticket confirmation, pre-trip email |
|
Cruise |
Shore excursions for the ports on the itinerary; transfers where listed; pre- and post-cruise activities |
Booking portal, pre-cruise emails |
|
OTAs |
Activities and transfers for flight and hotel bookings |
Review step, confirmation page |
|
Tour operators |
Activities and transfers as optional extras |
Package builder, confirmation page |
Match the offer to the moment
- At the review step, keep it light: one or two offers that fit the trip.
- On the confirmation page, you can show a short list of three to five.
- In the pre-trip email, show the most time-sensitive options, such as timed-entry attractions.
- For transfers, raise them early, since arrival logistics are something travelers want to solve.
Don't forget to localize
Content is available in 11 languages. If your checkout serves several markets, show the offer in the language of the traveler.
Start with one
Pick the placement and the industry pattern that matches your flow, and ship that first. Add the others as the results come in.